You should never underestimate the importance of choosing accurate business categories to attract customers. Using the right strategies can help you improve your position on Google Maps, attract more customers, and establish your business as a trusted authority. Here are some tips to help your business rank higher on the Google search engine. On your Google listing, upload clear and professional images of your storefront, interiors, staff, and products, as they help make a great first impression. Moreover, Google allows you to add short videos to your business listing, and by doing so, you can keep your users engaged.
High-quality images and videos on your GMB listing can significantly enhance engagement and attract potential customers. A significant portion of local searches lead to in-store visits, with 76% of smartphone users visiting a business within a day of a local search. Google My Business is a critical tool for enhancing local business visibility, especially as consumers increasingly rely on online searches to locate nearby services. Understanding your GMB ranking is key to improving visibility and attracting more customers.
Create Compelling and Shareable Content
Understanding and improving your Google ranking as per Google’s SEO guidelines is crucial for enhancing website visibility and performance in Google search results. Local SEO citations are another way to improve your company’s online visibility. Citations refer to any SEO Anomaly online mentions of your NAP data—business name, address, and phone number. For example, I have some screenshots I’ve accumulated of cool websites and features and was looking for a keyword to target with it. I found the keyword website ideas, saw that it had a search volume of 2900, and thought 😍 perfect.
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All businesses can access the Google Posts feature, so you should take advantage of it. Google Posts allows you to share relevant updates about your business. Let us help your business find the best tools and solutions to thrive and grow.
- Google Analytics for SEO provides actionable data to improve rankings, identify top-performing pages, and optimize user experience for better engagement.
- Implementing these navigation strategies creates a user-friendly environment that keeps visitors engaged and satisfied, ultimately boosting search engine rankings.
- By creating a positive user experience, customers will come back more and more often.
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- Remember, Google is not the internet and instead should be seen as a “gateway”, helping users to find up-to-date and accurate information time and time again.
- Ranking higher on Google combines creating high-quality content, optimizing your site technically, and staying up-to-date with the latest SEO best practices.
In this case, if your site has excess code, search engines will take longer to crawl your site, which is bad. If your keywords match their search, your website will have a greater chance of getting ranked higher. If you go overboard saturating your website with keywords, Google will pick up on this, and it will have an adverse effect on your ranking. The worst thing that could happen is for people to start reporting your website just because you forgot to include your phone number, email address, and location. In some niches—such as marketing, recipes, and entertainment niches, for example—it’s very easy to get links.
If the initial implementation is successful, expand schema markup to five additional pages over the next month, focusing on high-traffic content. In this guide, I’ll break down actionable steps to boost your rankings. Check out my guide packed full of actionable SEO tips to increase your rankings.
Generally, this involves entering your business details and choosing relevant keywords and locations for tracking. Many rank checker tools offer step-by-step guidance to ensure that businesses can efficiently configure their tracking settings. Several rank checker tools stand out for their effectiveness in monitoring GMB rankings.
For example, let’s say you run a house painting business but also put up Christmas lights for customers during the holidays. Your primary category might be “Painter,” and you could choose “Lighting Contractor” as a secondary category. Of course, even if you respond to a negative review, you may not be able to change that customer’s mind.
Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank. If you have a local business, some unique factors come into play. An optimized Google Business Profile and good Google Review ratings can elevate your business in local search results.
